When you’re a public relations/marketing person, which I am, one of your favorite calls is from a media outlet that wants to do a story about something related to the company or organiation that’s paying you to be a PR person.
On Thursday I got one of those calls we all love from the local newspaper. They wanted to do a story about a priest who comes to an event we do every month. He lives in Topeka, about three hours away, and flies down for the coffee.
Fortunately, he was still in the building and I was able to connect them that afternoon. It doesn’t always work out so neatly, but it was meant to be. Kristen did some video for the website and then wrote a wonderful story, Travis came and took photos, and it was a great story.
You can see it here at: http://www.hutchnews.com/Localregional/priest-flies-to-coffee-at-the-Cos–2.
Then something even cooler happened – at least in the PR world – the Associated Press picked up the story. That means that any news outlet who subscribes to the AP, which is most of them, could run the story. And many did. By yesterday afternoon it was in New York papers and had been picked up by a company that distributes internationally. We’ll see what happens over the next few days.
It made for a good Friday on that front. Every day has its ups and downs, and the work day ended on a down note, but this part of it was spectacular..