It has been a few years since I first started seeing references to chocolate tastings. But, there was never one near me, so I couldn’t go. Although it didn’t seem as wonderful as going to tea, I still thought it seemed like a great way to spend a little time.
Well, last weekend I finally got to go to one. Unbeknownst to me, it has been happening in the town where I live for five years prior to this one. And I’ve never known about it.
I consider myself to be pretty “in the know” so I’m not sure how I could have missed this. When I mentioned I hadn’t known about it, the response was that there had been a big story in the newspaper a year or two ago. But, I had missed that, so I hadn’t known.
I know a lot of people in town. I even know people who attend church there. No one had mentioned it. This leads me to question if they really want outsiders to attend, but everyone was very welcoming and engaging. I think it’s just a case of believing that a story in the newspaper is all you need to do for publicity for any event. It’s not, if you want to engage a broad audience.
The newspaper is great, and I actually learned about this through The Bee, an entertainment publication of the local newspaper. But a Facebook page would have been helpful. Asking people who go to church there to share it around on Facebook would have probably brought in a few more people. Some flyers around town at Third Thursday, a downtown art and music event that happens each month. So many options, most of which are free.
I went to their website and from there connected to their Facebook page, to discover they didn’t even promote it on their own page. Why? Why not spread the word?
How many more cool things am I missing? This one I now have on my calendar for next year! If you want to put it on yours, mark the first Saturday in February.