Back in the long, long ago days – you know, like five years ago – when lots of people didn’t have high speed net access at home, the Monday after Thanksgiving was a big online sale day. Why? Well, because those sneaky employees were using the company access (and perhaps time) to do some Christmas shopping.
I am certainly not opposed to online shopping. I do it often, although I much prefer to do it at home instead of at the office. I’ve done some Christmas shopping online already this year. But if retailers want to entice me to shop on “cyber Monday” they’re going to have to step up their game. A lot.
If it’s just a decent sale price then it’s nothing to get excited about. Free shipping is great, but, frankly, I pretty much expect that. All the time. And if you won’t give it to me on the average Thursday, one of your competitors will. Guess who I will buy from?
One of the great things about the internet is that it has taken competition for the shopper’s dollar to a new level. Unfortunately, online retailers have not risen to the occasion as far as I can tell. But, then, I’m a person with my own high speed internet connection, which I was putting to use on Thursday, when the deals were better than they are now.
Do retailers just think we won’t notice? We do. Really.
If you really want to compete for my money you’ve got to do better. Honest. Here I sit with a high speed connection and I’m blogging on it instead of buying on it.