Patsy Terrell

Lived fully, laughed loudly, gave generously

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February 13, 2009 by Patsy

Free Advertising Advice

You know what they say about free advice – it’s worth every penny you paid for it. That said, I’m going to dispense some free advertising advice, which you can choose to ignore or heed. I do have some training and experience with advertising so I’m not just blathering with no background.

Here’s the advice. Do NOT make your children or grandchildren the stars of your commercials if you really want to get across some message. And, by the way, getting across a message is generally the reason for advertising.

I just watched a TV commercial for something – I can’t recall what, which is a big problem – where two girls were singing some unintelligible song that had nothing to do with anything as far as I could tell. They were cute, but they were not star singers. Unless you’re raising the next LeAnn Rimes, please, resist.

If you feel a need to include your children and grandchildren, question that. If you just can’t stop yourself, make them extras in the commercial. If you just cannot control your urge to have them front and center, try to have them doing or saying something that is central to the product or service you’re trying to sell.

Okay, that’s it. Do as you wish, of course. But consider why you’re spending that advertising money – is it to increase sales/awareness or to give a perk to the children in your life? They are not necessarily compatible.
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Check www.patsyterrell.com for the blog, art, and more. Friend me on facebook.com. Follow me at twitter.com. All text and photos on this website are copyright Patsy Terrell, unless otherwise noted. None are to be used without permission. Thank you.

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Epitaphs for Patsy

In a document she left behind for a good friend, Patsy listed five possible epitaphs that could be used at the time of her passing.

  • ‘Lived Fully. Laughed Loudly. Gave generously. Gone.’
  • ‘Lived, Laughed and Loved. Continuing that elsewhere.’
  • ‘Lived fully every day. No regrets now.’
  • ‘The journey continues It has been magical.’
  • ‘A magical journey so far no regrets.’

An Editorial Tribute

An Editorial Tribute

Image courtesy of Richard Crowson

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In memory of Patsy Terrell • Curated by Greg Holmes • Website by Rosemary Miller