You know what they say about free advice – it’s worth every penny you paid for it. That said, I’m going to dispense some free advertising advice, which you can choose to ignore or heed. I do have some training and experience with advertising so I’m not just blathering with no background.
Here’s the advice. Do NOT make your children or grandchildren the stars of your commercials if you really want to get across some message. And, by the way, getting across a message is generally the reason for advertising.
I just watched a TV commercial for something – I can’t recall what, which is a big problem – where two girls were singing some unintelligible song that had nothing to do with anything as far as I could tell. They were cute, but they were not star singers. Unless you’re raising the next LeAnn Rimes, please, resist.
If you feel a need to include your children and grandchildren, question that. If you just can’t stop yourself, make them extras in the commercial. If you just cannot control your urge to have them front and center, try to have them doing or saying something that is central to the product or service you’re trying to sell.
Okay, that’s it. Do as you wish, of course. But consider why you’re spending that advertising money – is it to increase sales/awareness or to give a perk to the children in your life? They are not necessarily compatible.
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